12 checks.
Zero shortcuts.
I built two tiers of trust. The first gets a spa into my directory. The second earns my badge. Here’s exactly how both work — no fine print, no ambiguity.
Seven checks, every spa.
Automated screening. Happens before a spa ever appears on my list. If a single check fails, the spa doesn’t make it in — no exceptions, no appeals.
- 01
Business Operational
Google status confirmed OPERATIONAL. Closed or suspended businesses never appear on my list.
- 02
20+ Google Reviews
Thin track records don't make the cut. 20 is the floor before I'll even consider a spa.
- 03
3.5+ Star Rating
Below 3.5 means consistent client dissatisfaction. My bar is higher than most directories.
- 04
Valid Phone Number
A real business answers their phone. If there's no number — or it rings to nowhere — no listing.
- 05
Live Website
The website must resolve to a real, working page. Broken links and parked domains fail.
- 06
Published Business Hours
If clients can't find when you're open, you're not ready for my directory. Hours must be posted.
- 07
California Location Confirmed
Geo-fenced to all 58 California counties. No out-of-state spas. This is a California record.
Five more checks, by hand.
Owner-participated. Credential-verified. The spa submits documentation and I confirm every piece. This is the checkwork behind the badge — and why it means something.
- 08
Medical Director License
Verified against the CA Medical Board (mbc.ca.gov/breeze). Active MD or DO. No disciplinary actions. Practice address matches.
- 09
Practitioner Credentials
Every injector and practitioner verified against relevant California boards. Active license, appropriate scope of practice.
- 10
Business License + Insurance
City/county business license active. Malpractice insurance covers all advertised procedures. No gaps.
- 11
Review Authenticity Audit
AI scans Google reviews for fake spikes, single-review accounts, suspicious timing patterns. Must pass with less than 15% flagged.
- 12
90-Day Re-Verification
Ongoing. The badge is revocable. Medical director leaves, license lapses, rating drops, insurance expires — the badge comes down. No grace.
Removed immediately.
Listing drops from the public record the moment a check fails. The spa can re-qualify by meeting the screening criteria again — no shame, no drama, just the door.
Badge comes down.
Listing stays live — but sorts lower, and badge reads “Verification Expired.” 30 days to resolve. Fully transparent, publicly visible. Nobody’s hidden from the fact.
“If I put my badge on a spa, I mean every word of it. I don’t sell placements. I don’t take lunches. I don’t cut deals.”