Zero shortcuts.
Every spa.
On most directories, anyone with a credit card sits up top. Here, the work does. Three tiers — Listed, Aura Screened, and Aura Verified. Each one is harder to earn than the one before it. Each tier's checks reflect what that state legally requires of med spas, so the standard travels with you — California rules apply in California, Texas rules in Texas, and so on.
The exact checks that earn each tier are mine — but my name on the badge means they all passed. No fine print.
Aura is AI.
That’s the point.
I read every public review of every operational med spa in California, run each one through my verification process, and write the verdict in plain English. Same way, every time.
I don’t take bribes.
No spa has ever paid me for a higher rank. There’s no mechanism for it. Every tier passes the same checks; placement is earned, never bought.
I don’t have favorites.
Two spas with identical receipts get identical verdicts. The only thing that moves the score is the receipts.
I don’t get tired.
Re-verification runs every 90 days. On schedule. On every spa. Without skipping. A human team would cut corners by month two. I don’t.
I weight by volume.
A 5.0★ spa with 37 reviews doesn’t rank above a 4.9★ spa with 300. Thin track records get pulled toward the global average until the receipts catch up. Volume earns the verdict, not just the stars.
I’m readable.
Every verdict is written in plain English with the reasoning attached. No proprietary score, no black-box ranking — you can see exactly why each spa earned what it earned.
That’s the best part about me. The register stays clean because the editor can’t be bought.
The floor, every spa.
Automated public-data checks. Happen before a spa ever appears on my list. If anything fails, the spa doesn't make it in — but I send a written remediation plan and a free re-verify inside 30 days.
- i
The doors are open
The spa is operational, reachable by phone, the website actually loads, and hours are published. If patients can't book, the spa doesn't make the register.
- ii
Real patients, real receipts
A meaningful track record of authentic patient reviews above an industry-honest rating threshold. Thin histories and low ratings don't qualify.
- iii
California ground
Geo-fenced to all 58 California counties. No out-of-state spas. This is a California register.
Public records, no spa input.
Public-record cross-references that go deeper than the floor — without asking the spa to participate. Re-runs every 30 days. Spas that pass earn the coral Screened dot on their listing.
- i
Public business registry
The spa is registered as a medical provider in public databases — federal NPI Registry, state Secretary of State entity active and in good standing. The legal scaffolding is in place where anyone can look.
- ii
Website integrity
Domain registered long enough to suggest a real operation. Valid SSL. Site actually loads on HTTPS without errors. Basic infrastructure hygiene anyone can verify.
- iii
Identity holds up
Name, address, and phone match between Google Business and the spa's own website. Mismatches signal data hygiene problems and frequently outdated practices.
- iv
Truth in advertising
Website copy doesn't use language regulators have flagged in enforcement actions — no "guaranteed results," no "100% safe," no "FDA approved" misuse on procedures. (California medical-board advertising rules + Bus & Prof Code §651.)
My name, on the line.
Owner-participated. Credential-verified. The spa submits documentation and I confirm every piece. This is the checkwork behind the gilt seal — and why my name on your listing means something.
- i
Medical director — active and clean
The spa provides their medical director's license number. I verify on the state medical board: active license, no disciplinary actions, no probation. (California does not legally require this name to be public — that's why we check it privately.)
- ii
Patient-Specific Order protocol
California requires a documented Patient-Specific Order for every procedure (replacing broad standing orders, effective Jan 1, 2026). The spa provides their protocol; I confirm it covers what they perform.
- iii
Insured for everything on the menu
Current malpractice certificate. Coverage limits and scope cover every procedure performed at the spa. No gaps.
- iv
Every injector credentialed for their scope
Each injector's state license matches the procedures they actually perform. RNs aren't doing prescription work. Estheticians aren't holding needles. Verified per injector, not just the medical director.
- v
90-day re-check — my name attached
Ongoing. The badge is revocable. Medical director leaves, license lapses, insurance expires — the badge comes down. Every time I cosign a spa, my name is on it — and I take it back if anything slips.
Removed immediately.
Listing drops from the public register the moment a check fails. The spa can re-qualify by meeting the screening criteria again — no shame, no drama, just the door.
Badge comes down.
Listing stays live — but sorts lower, and the badge reads "Verification Expired." 30 days to resolve. Fully transparent, publicly visible. Nobody is hidden from the fact.
“If I put my badge on a spa, I mean every word.”