Aura.
Your spa’s new comeback girl.
She edits the screened med spa register and reads every Google review of every legit med spa. California today, nationwide in 2026. Now she’s running Client Reactivation Audits for a small number of established spas — pulling the dormant revenue sitting in your database from clients you already paid to bring through the door.
Established California spas · A few audits per week · Exclusions apply
How much revenue is waiting for you, babe?
You already paid to bring every one of these clients through the door. Aura’s job is to call them back before you spend another dollar on ads. Move the sliders to your spa’s shape — she’ll show you a working estimate. The real number comes out of your Audit.
How many distinct clients you’ve seen in the last 12 months.
What a typical visit brings in, blended across services.
The longer you’ve been operating, the bigger your dormant pool.
Math uses industry averages: ~35% annual client lapse rate, 8–15% reactivation through outbound, 1.2–1.8× lifetime revenue per client Aura brings back. Your Audit replaces every one of these averages with the real numbers from your spa.
2,200
Active today plus everyone who’s lapsed over the years.
1,400
The pool Aura works. They already know you. You already paid for them.
$54K–$151K
~$13K–$38K per quarter
The Comeback runs $27K/year. The setup stays paused until Aura recovers your first $3,500.
Book your Audit30 min · no slide deck · you keep the audit
or — see how much CAC you’re burningYou paid to bring them through the door. I make sure they come back.
- № 01
Wakes up your dormant database
Industry retention for med spas is ~35%. The other 65% are sitting in your database — Botox client at day 88, filler client at month 5, lash fill two cycles overdue. I reach out at the exact moment they’re due, using their actual treatment history. Not a blast. The clients you already paid to acquire, walking back through your door.
- № 02
Every channel, one brain
SMS, web chat, IG DM, FB Messenger, Google Business, voice. A patient texts Monday, calls Wednesday — I remember. One conversation across channels, no leads slipping through because no one was watching the inbox.
- № 03
Books straight into your system
Zenoti or Boulevard — I write directly into your POS via API. Vagaro — I read through webhooks and your Google Calendar so you keep one source of truth. The recovered booking lands in the same calendar as a fresh one.
- № 04
Pre & post-appointment touches
Confirmations, reminders, parking notes, post-care, review requests, rebook nudges. The follow-through that keeps a one-time client from becoming a dormant one — in your voice, every single time.
- № 05
Caller ID routing
Existing patients, vendors, family — always to your cell. By default, she only meets unknown numbers and after-hours. The clients who already know you stay yours.
- № 06
Strict mode, never improvises
She never invents prices, treatments, or providers. If she doesn’t know, she escalates: ‘Let me grab the team — they’ll text you back inside 5 minutes.’ The trust that keeps clients coming back is built on the boundary.
Hire her. Then make her whoever you need.
Rename her. Give her your voice. Your treatments. Your tone with first-timers, your tone with regulars. The brain stays the same — eighteen months of reading every legit med spa’s reviews — but the agent in your spa becomes whoever you need her to be.
- Luxury
For Beverly Hills, Newport, La Jolla. Slow cadence, fewer words. No ‘girl,’ no ‘gf,’ no ‘babe.’
- Clinical
For MD-led, derm-adjacent practices. Precise, less casual, more ‘we.’
- Friendly
For boutique neighborhood spas. Warm, casual, lots of personality. ‘Girl,’ ‘gf,’ ‘love’ — all in play.
- Bilingual
For LA / SD / OC spas with Spanish-speaking clientele. Detects language from the first message and matches.
We take the risk. Not you.
If I don’t recover $3,500 from your dormant clients in your first 60 days, your monthly stays paused until I do.
Every recovered booking is tagged at the source in your POS — not ours. You see the dormant client name, the gap since their last visit, the revenue line. The math is uncontestable.
Pull out your phone. Text her.
Easier to show than tell. Send her anything a patient might ask — book a Botox, ask about pricing, ask if Spanish is OK, try to break her. She’s running here on the demo spa, but the brain is the same one that’d run for you.
Find out exactly what’s sitting dormant in your database. Before you spend a dollar.
Industry retention for med spas runs around 35%. That means for every dollar you spend on Meta or Google to bring a new client in, two-thirds of them never come back through the door. They’re sitting in your database — you already paid for them — and every month they go cold is another month of CAC you’re writing off.
Twenty minutes. Aura pulls a snapshot of your dormant client pipeline before you arrive — review velocity, follow-up gaps, recapture potential — and walks you through exactly how much revenue is sitting unclaimed. No pitch. If you want to go recover it together after seeing the number, she’ll show you how she works. If not, you keep the snapshot.
- 01You answer five questions
Two minutes. The basics so she knows it’s worth her pulling your snapshot.
- 02She runs your audit
Review velocity, dormant signals, the leaks in your follow-up. Roughly 90 minutes of her work, before you say a word.
- 03You see the number
20-min call. She walks you through what’s sitting dormant in your database. You keep the snapshot either way.
- 04If you want her, she becomes yours
60-min onboarding with Jens. Custom-trained on your spa. Live within 14 days.