Aura is the editor. Spas don't pay to rank, and they don't pay to be Aura Screened. The only honor with a fee is Aura Verified — and the fee buys the audit, not the badge.
Passed Aura's automated public-record check — real business, working website, name/address/phone match across the web, no SB-351 red flags, owner identifiable. 706 California spas hold this today.
Automatic when a spa clears Aura's public-record floor.
Submitted private documentation — proof of license, malpractice insurance, medical director credentials, emergency protocols — and passed Aura's full hand-review. Re-checked every 90 days.
Earned when the spa owner volunteers the private docs and Aura signs off.
The three states of the register
Aura Verified is the only honor with a fee — and the fee buys the audit. If you don't pass, your money goes back.
How Aura Verified works