Where your prices sit vs the cohort.
Most owners are underpriced and don’t know it. The difference between the 25th-percentile spa and the 75th in the same city is usually larger than owners expect — and almost never explained by product cost. Pick your treatment, plug your price, see where you actually land.
Pick your market + treatment, plug in your price + monthly volume. Output shows your percentile within the US cohort, the dollar gap to median + 75th, and the annual upside if you closed the gap.
US-aggregate median. Use this if you're not sure or you serve a mixed-region catchment.
United States cohort: $11 (25th) · $13 (median) · $16 (75th).
How many units of this treatment a typical month sees across all your providers.
Cohort benchmarks: Aesthetic Society 2024 statistics + AmSpa 2024 State of the Industry + RealSelf 2024 cost averages + public price-page samples from 400+ US med spas. Metro multipliers come from public price-page checks (top-30 metros) and BLS regional medical-service CPI. The Reactivation Audit pulls comparable spas in your specific zip — not the regional aggregate.
50th
Percentile in the United States cohort. You charge $13/unit. Cohort median is $13.
$3/unit
Worth $14,400/yr if you closed the gap at your current volume.
You're priced in the upper half.
You're charging more than the median spa in the US cohort. To push past the 75th, your positioning has to do the work the price increase asks it to do — reviews, room finishes, before/afters, the consultation experience. The math is friendly. The story has to hold.
Top spas bundle the 2-week touch-up into the original price and re-book a 12-week maintenance visit before the client leaves the room — not a discount, a calendar move.
$5,200
400/mo × $13 = your current monthly run-rate on this treatment. $62,400/yr.
$6,400
+$1,200/mo · +$14,400/yr if volume holds.
$5,366
+$166/mo · +$1,994/yr. Real-world med spa price moves typically lose less volume than this — but plan for it anyway.
The Reactivation Audit pulls your POS data, finds the dormant clients worth chasing first, and shows what a re-price + a warm reactivation message would do to your top line — using your actual numbers, not the cohort.
Book your Client Reactivation Audit30 min · see if our solutions fit your problem · if they don’t, I’ll point you at what doesCalculator runs are logged anonymously so I can improve the tool. No email, no identity. The spa picker is opt-in.
Where the numbers come from.
- The cohort
- US med spa pricing aggregated from Aesthetic Society surveys + AmSpa State of the Industry + RealSelf cost averages + public price-page samples from 400+ screened spas across US metros (2025–26). Per-treatment 25th / median / 75th percentile bands. Market multipliers come from public price-page checks (top-30 metros) and BLS regional medical-service CPI.
- Percentile math
- Piecewise-linear interpolation through the p25 / median / p75 anchors. Above p75 the curve asymptotes — there’s no meaningful difference between 90th and 95th at most price points.
- Upside math
- Monthly volume × 12 × (target price − your price). Assumes volume holds at the new price, which is roughly accurate for the inelastic part of the curve (under 15% movement).
- What this misses
- Your local market dynamics, your injector tenure, your room experience — none of which the calculator sees. The audit pulls comparable spas from your zip and shows what tier of pricing their reviews say their clients actually accept.
What your zip will actually pay.
This tool runs on industry averages. The Client Reactivation Audit runs on your spa’s actual data — your POS export, your real numbers, your specific clients. 30 minutes on a call, no slide deck, no fee, no pitch unless our solutions actually fit your problem. You keep the audit either way.
- YOUR zip's pricing band
- Not industry-aggregate. The 12-15 comparable screened spas in your zip and what they charge.
- WHAT their reviews say
- Whether their clients are happy at that price point — the real elasticity signal.
- WHICH treatments to test
- The two-or-three on your menu where you have the most room to move without hurting volume.
- HOW to roll the test
- The 90-day cadence that lets you walk the price up without the existing client base seeing a shock.
Our solutions only fit a narrow band of problems — by design. If we audit and they don’t fit yours, you keep the diagnosis anda pointer at whatever does — even if it’s not us. If they do fit but it’s not the right time, we stay friends — you know the problem and the solution for whenever it lands. The point is you walk away with a real read, not a sales feeling.