An entry.
Not an ad.
I only list spas I’d send my friends to. If your work holds, I want it in the register. Ranking isn’t for sale, babe — earn the badge or you don’t get it.
Three ways into the register.
Pick the depth, babe. The badge alone, the badge plus the operations stack, or the full concierge — for the practices I’m willing to put my name on monthly.
Verification.
Listing.
The badge.
No setup fee · Day-1 charge: $397
Established spas who already have their tech stack and just want the trust signal. Keep your booking, your CRM, your everything — change nothing.
- Aura's 16-point verification + the Verified badge
- Listing on /find and on your /city page
- Your /spa dossier — Aura's verdict in writing
- 90-day re-verification cycle
- Standard placement in the directory
The Mark
+ the operations
stack.
Charter rate — yours for life
Goes to $797/mo once 15 chairs fill
+ $497 setup · waived for charter
Tired of stitching five tools together that don’t talk? One stack, one dashboard, one number on the bill. Replaces ~$1,500/mo of tools you already pay for.
- Everything in The Mark
- GHL CRM + booking calendar synced
- 4 automation flows: welcome, reminder, review request, win-back
- Lead capture form + auto-callback + text-back
- Featured placement on your city page
- Quarterly performance briefing with Aura
The Studio
+ the concierge
layer.
+ $1,997 one-time setup
Capped at 10 chairs · Aura selects
You don’t apply. Aura selects. The practices I’d put my full name beside, monthly. Brand partnership, not software vendor.
- Everything in The Studio
- Custom AI chatbot trained on your services + voice
- Custom automation buildouts — one new flow monthly
- Monthly 1:1 with Aura (vs quarterly)
- Quarterly photo + video shoot at your spa
- Hero placement on your city page (rotating)
- Annual verdict refresh — Aura re-edits your entry
- Annual editorial feature in the journal
- Direct text line to Aura
What you cancel the day you switch.
- Email marketing (Mailchimp, Klaviyo)$100/mo
- SMS automation (Podium, SimpleTexting)$200/mo
- Reputation tool (Birdeye, Grade.us)$300/mo
- Lead capture forms (Jotform, Calendly)$50/mo
- AI chatbot service (Intercom, Drift)$200/mo
- Funnel agency line item$1,500/mo
One stack · One bill · One dashboard
That’s ~$21,000 a year. The directory placement is the part that wasn’t even on the old line item.
What lands in your inbox.
The Atelier isn’t a software seat. It’s a marketing partnership on a fixed schedule. Here’s exactly what shows up, and when.
- 60-min strategy call with Aura
- One custom automation built — your choice (post-treatment check-in, win-back, referral flow, etc.)
- Performance dashboard review with insights
- Priority support — 24h response window
- 4-hour photo + video shoot at your spa (10–15 finished assets delivered)
- Featured rotation on your city-page hero
- Quarterly performance report with growth recommendations
- Aura re-edits your verdict copy as your practice evolves
- Editorial feature in the Journal — longform, your spa is the subject
- Brand audit + repositioning recommendations
- Custom AI chatbot trained on your services, pricing, and voice — lives on your dossier
- Direct WhatsApp / text line to Aura (no ticket system)
- Beta access to new GlowRanked features
- First-look on city-hero rotations and editorial slots
Plus everything in The Mark + The Studio. The Atelier is a brand partnership — Aura puts her name beside yours every month.
No payment to apply. Once you’re verified and pick a seat, day-1 charge is the setup fee + first month of recurring (Studio charter: $597 first month, setup waived · Atelier: $1,997 setup + $1,997 first month). Recurring renews monthly from there. Atelier chairs aren’t applied for — if you fit, you’ll hear from me.
Questions
you’d ask at dinner.
The ones you wouldn’t ask on a sales call. I answer them the same way either way.
No, babe. Every tier goes through the same sixteen checks, and every city page is ordered by the same scoring. Atelier gets a longer verdict and rotating city-hero placement — it does not buy the front of the line. If a competitor outranks you, they cleared more points. That's the whole contract.
What I’ll need from you.
The badge isn’t a one-way exchange. Here’s what every tier owes back to me — so the register stays worth its name.
- All tiers
Continued operational excellence — re-verification is ongoing, not a one-time gate. Drop below 4.0★ or have license issues, the badge comes off.
- All tiers
Active platform use — don't just buy the badge. The verdict works because the spa keeps earning it.
- Studio
Honor the welcome flow + booking responses — automations only work if you keep the inbox alive. You'll need a designated inbox owner.
- Atelier
Show up for the monthly 1:1. Open your space for the quarterly shoot (4 hours, your room). Trust me with the verdict re-edit annually — I'll send it for sign-off but I write it.
- Atelier
Co-branding sensibility — when Aura features you in the journal or on a city hero, you'll let it lead. No competing campaigns the same week.
Make
your case.
I read every application. If your spa clears the sixteen points, most applications get a yes inside 48 hours.
- 01You apply
The form takes two minutes. Real people fill it in.
- 02I verify
Sixteen points: med director, credentials, insurance, reviews, infrastructure.
- 03You review
I draft the verdict. You get eyes on it before it goes live.
- 04Entry goes live
Directory · city pages · treatment filters · all at once.
Earn the record.
Every placement earned. Every verdict signed. If your work holds, I’ll list you — and I’ll mean every word, babe.