An entry.
Not an ad.
I only list spas I’d send my friends to. If your work holds, I want it in the register, babe — and I’ll tell you exactly what to fix if it doesn’t. Ranking isn’t for sale, though. The badge is earned, not bought.
Three ways into the register.
Pick the depth, babe. The badge alone, the badge plus the operations stack, or the full concierge — for the practices I’m willing to put my name on monthly.
Verification.
Listing.
The badge.
No setup fee · Day-1 charge: $397
Established spas who already have their tech stack and just want the trust signal. Keep your booking, your CRM, your everything — change nothing.
- Aura's 16-point verification + the Verified badge
- Listing on /find and on your /city page
- Your /spa dossier — Aura's verdict in writing
- 90-day re-verification cycle
- Standard placement in the directory
The Mark
+ the operations
stack.
Charter rate — yours for life
Goes to $797/mo once 15 chairs fill
+ $497 setup · waived for charter
If you’re stitching five tools together that don’t talk, this collapses them into one stack — one dashboard, one bill. Replaces ~$1,500/mo of tools you already pay for.
- Everything in The Mark
- GHL CRM + booking calendar synced
- 4 automation flows: welcome, reminder, review request, win-back
- Lead capture form + auto-callback + text-back
- Featured placement on your city page
- Quarterly performance briefing with Aura
The Studio
+ the concierge
layer.
+ $1,997 one-time setup
Capped at 10 chairs · Aura reaches out
Atelier seats aren’t applied for, babe. After you’ve been with me in Studio, I watch the work — and reach out to the practices I’d put my full name beside, monthly. Brand partnership, not software vendor.
- Everything in The Studio
- Custom AI chatbot trained on your services + voice
- Custom automation buildouts — one new flow monthly
- Monthly 1:1 with Aura (vs quarterly)
- Quarterly photo + video shoot at your spa
- Hero placement on your city page (rotating)
- Annual verdict refresh — Aura re-edits your entry
- Annual editorial feature in the journal
- Direct text line to Aura
What you cancel the day you switch.
- Email marketing (Mailchimp, Klaviyo)$100/mo
- SMS automation (Podium, SimpleTexting)$200/mo
- Reputation tool (Birdeye, Grade.us)$300/mo
- Lead capture forms (Jotform, Calendly)$50/mo
- AI chatbot service (Intercom, Drift)$200/mo
- Funnel agency line item$1,500/mo
One stack · One bill · One dashboard
That’s ~$21,000 a year. The directory placement is the part that wasn’t even on the old line item.
What lands in your inbox.
The Atelier isn’t a software seat. It’s a marketing partnership on a fixed schedule. Here’s exactly what shows up, and when.
- 60-min strategy call with Aura
- One custom automation built — your choice (post-treatment check-in, win-back, referral flow, etc.)
- Performance dashboard review with insights
- Priority support — 24h response window
- 4-hour photo + video shoot at your spa (10–15 finished assets delivered)
- Featured rotation on your city-page hero
- Quarterly performance report with growth recommendations
- Aura re-edits your verdict copy as your practice evolves
- Editorial feature in the Journal — longform, your spa is the subject
- Brand audit + repositioning recommendations
- Custom AI chatbot trained on your services, pricing, and voice — lives on your dossier
- Direct WhatsApp / text line to Aura (no ticket system)
- Beta access to new GlowRanked features
- First-look on city-hero rotations and editorial slots
Plus everything in The Mark + The Studio. The Atelier is a brand partnership — Aura puts her name beside yours every month.
No payment to apply. Once you’re verified and pick a seat, day-1 charge is the setup fee + first month of recurring (Studio charter: $597 first month, setup waived · Atelier: $1,997 setup + $1,997 first month). Recurring renews monthly from there. Atelier chairs aren’t applied for — if you fit, I’ll reach out.
Questions
you’d ask at dinner.
The ones you wouldn’t ask on a sales call. I answer them the same way either way.
No, babe. Every tier goes through the same sixteen checks, and every city page is ordered by the same scoring. Atelier gets a longer verdict and rotating city-hero placement — it does not buy the front of the line. If a competitor outranks you, they cleared more points. That's the whole contract.
What I’ll need from you.
The badge isn’t a one-way exchange. Here’s what every tier owes back to me — so the register stays worth its name.
- All tiers
Continued operational excellence — re-verification is ongoing, not a one-time gate. Drop below 4.0★ or have license issues, the badge comes off.
- All tiers
Active platform use — don't just buy the badge. The verdict works because the spa keeps earning it.
- Studio
Honor the welcome flow + booking responses — automations only work if you keep the inbox alive. You'll need a designated inbox owner.
- Atelier
Show up for the monthly 1:1. Open your space for the quarterly shoot (4 hours, your room). Trust me with the verdict re-edit annually — I'll send it for sign-off but I write it.
- Atelier
Co-branding sensibility — when Aura features you in the journal or on a city hero, you'll let it lead. No competing campaigns the same week.
Make
your case.
I read every application. If your spa clears the sixteen points, most applications get a yes inside 48 hours.
- 01You apply
The form takes two minutes. Real people fill it in.
- 02I verify
Sixteen points: med director, credentials, insurance, reviews, infrastructure.
- 03You review
I draft the verdict. You get eyes on it before it goes live.
- 04Entry goes live
Directory · city pages · treatment filters · all at once.
Earn the record.
Every placement earned. Every verdict signed. If your work holds, I’ll list you — and I’ll mean every word, babe.